About

 

Hello, my name is Partha Unnava

I was born and raised in Columbus, OH, and attended Georgia Tech to study biomedical engineering. In the process, I realized that I could never work a typical 9-5 job. It felt suffocating and unproductive, and the entire while, I had an inkling that I could do something greater. In 2013, I left college to start my company, Lasso (at the time called Better Walk).

The inspiration for this company came from spending 6 weeks on crutches after breaking my ankle playing basketball. I saw the flaws in the healthcare system, and saw a clear way I could make a massive impact in sports medicine, starting with a crutch that didn’t hurt a user’s underarms, and eventually transitioning to our Lasso product line.

I've built and grown my business, and gone from college dropout to successful entrepreneur. I've spent time with President Obama at the White House, been featured on CNN, Forbes, Inc., and more. I’ve won several prestigious awards and I’ve spoken at dozens of conferences and events around the world to help share my knowledge and inspire the next generation.

I am based in Los Angeles, CA, where I work with my incredible team to help create sports med products to help rehab injuries, and prevent new ones. We keep costs of our products low so that people can afford them, and we lead by innovating in meaningful ways. We don't believe in iteration, but we believe in completely re-imagining products from the ground up.

In 2017, I started to get involved in some philanthropy efforts that were very close to me personally and started the Unnava Foundation. We give scholarships to kids who dream to create massive impact and have an actionable plan to do so. I think the naivete of youth leads to the biggest and most world changing ideas, and I started these efforts to enable our youth to achieve their visions